Simpli, Product Success Manager
June 2022 - Present
Manage product strategy and roadmap to deliver features through internal development and select partner integrations, including the implementation of a product management system in Jira to decrease feature delivery time.
Drive utilization of core product offerings through analysis of user interest trends, growing engagement for our exclusive Perks Rewards program and Concierge Services.
Oversee client onboarding and launches, ensuring that program successfully fulfills expectations.
Evolve product success metrics to capture relevant insights for core product offerings and accurately supply monthly performance reports for executive leadership and external stakeholders.
Train remote field team on product functionality and promotional best practices to maximize adoption and user engagement.
Implement internal tools and resources to facilitate knowledge share, enable collaboration, and optimize workflows.
Mealco, Operations Manager
December 2021 - June 2022
Supported 100+ clients through strategic outreach and the development of product resources, resulting in a 95% client retention rate.
Prepared financial reports for weekly leadership reviews, providing insights on client health and enabling executive decision-making.
Collaborated with Product Team to prioritize product features in alignment with customer needs and business objectives.
Managed and trained Support Team of 10, developing tools and resources to enable autonomous resolution of customer support issues and improve resolution times by 35%.
Greenheart Juice Shop, Farmers’ Market Operations Manager
October 2020 - October 2021
Achieved 110% sales growth through streamlined processes and targeted sales analysis.
Hired and trained a team of 20+ Regional Managers and Sales Associates, optimizing operational procedures to maximize performance and increase employee retention by 3x.
Minimized product loss by 43% by designing an inventory creation and management system.
Increased market penetration 85% through execution of strategic product awareness initiatives.
Orchestrated end-to-end logistics for 13 locations, overseeing a geographically dispersed team in the execution of sales strategy and coordinating timely delivery of product and equipment.
Craft Kombucha, Operations Manager
December 2018 to April 2020
Led a cross-functional team of 25+ Sales Associates to achieve aggressive goals and drive the evolution of concepts into achievable business strategies.
Generated 76% sales growth and expanded market share with the addition of 20 sales locations.
Conducted market analysis to identify new opportunities for growth and development, resulting in the creation of 3 new product lines.
Formulated quality assurance procedures to ensure safe and viable product, resulting in the implementation of a certified HACCP plan.
Craft Kombucha, Marketing + Communications Manager
December 2013 to November 2018
Created and curated engaging content for social media platforms, resulting in a 78% increase in brand awareness and customer loyalty.
Researched, designed, and executed a successful Kickstarter fundraising campaign that raised $26,290 in funds and received the distinction of 'Kickstarter Staff Pick.'
Planned and executed promotional events and marketing initiatives to attract new customers and increase brand awareness.
DC Home Buzz, Marketing + Public Relations Intern
August 2013 to December 2013
Produced and tracked the performance of content for social media and email campaigns.
Managed property listings on the company website and compiled weekly performance reports using Google Analytics.
Developed marketing materials and website graphics using Adobe Creative Suite CS4.
Supported the planning and execution of promotional community events.
Columbia Missourian, Community Outreach Reporter
January 2013 to May 2013
Served on team of students whose goal was to engage with its community members - the readers, viewers, and users - on behalf of the newsroom.
Curated and edited content for the From Readers section - a portion of the website dedicated to telling the community’s stories in their own voices.
Created content for social media platforms, namely Facebook, Twitter, RebelMouse, and Storify.
Conceived a report outlining the opportunity to gather comprehensive data on the readership’s stance for relevant community issues through the use of social media platforms.
Assembled weekly analytics reports in addition to an in-depth analytics report on the average day for the newspaper’s website, using Google Analytics.
MU Dance Marathon, Director of Publications
August 2011 to February 2012
Designed informational and promotional materials using Adobe Creative Suite CS4 distributed to the student body and neighboring community, including “Main Event” participants, over 50 campus organizations, and 40 area businesses
Contributed in the promotion and execution of a successful campaign that raised $76,724 for Children’s Miracle Network Hospitals of Columbia, Missouri
Aided in the planning and execution of community and promotional events in addition to the “Main Event”, which took place over 12 hours and drew 563 attendees
Skills
Product Management
Project Management
Operations
Customer Relationship Management
Brand Development
Organizational Development
Data-Driven Decision Making
Creative Problem-Solving
Entrepreneurial Mindset
Education
University of Missouri - Class of 2013
Bachelor of Science in Agricultural Journalism
Emphasis in Conservation & Natural Sciences, and Strategic Communications
RElevant Coursework
Principles of Strategic Communications | Strategic Communications Research | Strategic Design & Visuals | Public Relations | Participatory Journalism | Agricultural Journalism | Climates of the World | Environmental Economics & Policy | Environmental Sociology